Less: minimalist fashion by Matthieu Belin

Matthieu Belin is a French photographer established in China since 2005. During more than 10 years he refined his understanding of visuals working as Art Director mainly for EBEL (LVMH), internationally renowned Architect Christian de Portzamparc and the Parisian advertising agency AIR PARIS focusing on luxury brands.

“Working with images echoes my desire to understand the whole world around me and its people. Each element is essential in the process of capturing photos as an art form, playing with the independence of light, time and contemplation. Exploring consciousness through the eye of possibility, I am unendingly fascinated by the mysteries of form and the surprising secrets they can unveil,” says Matthieu Belin.

If you’re a minimalist fashion addict, you’ll definitely feel inspired by one of the latest of Matthieu Belin’s works, LESS Spring/Summer 2014 campaign.

Creative Direction: Matthieu Belin & Liao Dan | Producer: Liao Dan | Make up & Hair: Hong Yao | Model: Liu Xu